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PAY PER CLICK ADVERTISING (PPC)
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According to Wikipedia: Pay per click (PPC) is an advertising model used on search engines, advertising networks, and content websites/blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website.
AdWords Pro PPC - THE PROCESS

The AdWords Pro Marketing team, consisting of Google-certified pay per click advertisers, are provided with a PPC advertising budget by you.
The team then manages the entire campaign, from creating your advertisement, generating the keywords with which you want your ad to appear, bidding for the top positions, monitoring and reporting on the status of your budget.
The AdWords Pro Marketing team are also experts in tracking your return on pay-per-click investments (ROI), consulting you on the dollar value of your campaign's success.
The Key to online advertising
The key to successful Pay Per Click campaigns is the Quality Score of keywords you select to trigger your ads. What is quality score I hear you say? To help answer this question, please refer to AdWords Quality Score.
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AdWords Pro PPC PACKAGE
We like to keep this part simple. You allocate a maximum monthly spend, we do the rest. You will never be charged any more than your allocated budget. However, if we don't use all of your budget, your balance will be carried over for the next month; EASY! The best part about the program is that if we do not get you any business, you don't pay us anything. Now that's certainly fair...
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